Blog

How to Build a Growth Team: Lessons From the Front Lines

I joined a growth roundtable at First Round Capital last week, which included some really sharp thinkers like Gina Gotthilf from Duolingo and Ashley Berman from Birchbox. It ended up being an enjoyable and illuminating conversation about growth strategy, acquisition and retention tactics, and org design. While it was a closed session -- so I can't share … Continue reading How to Build a Growth Team: Lessons From the Front Lines

A Simple Model to Help You Learn Anything Faster

One way to think about life I've always found helpful is to view it as a journey through places, relationships and time in search of meaning and purpose. And, as you'd expect, the meaning you find along with way comes from doing things that feel meaningful -- building important relationships, creating important memories, and accomplishing … Continue reading A Simple Model to Help You Learn Anything Faster

Influencer Marketing Strategy in the Era of Instagram, the FTC and Trump

There's a window of opportunity that exists today in influencer marketing that won't last long. Instagram organic reach will continue to fall. The Federal Trade Commission (FTC) will increasingly crack down on influencers who don't properly disclose brand affiliations and sponsorships. Influencers are increasingly acting as cause marketers, activists, and political protestors. And the tactic … Continue reading Influencer Marketing Strategy in the Era of Instagram, the FTC and Trump

Is the ‘Startup Disrupting Big Brands’ Narrative Actually Bullsh*t?

I hear it all the time, from coffee shops and co-working spaces to the office hallways of the world's largest companies. The excitement, anxiety, even mythology of startup brand and business model "disruption." Because it's happening all around us and it's inevitable, right? Pick an industry, any industry, and surely it's about to be unbundled … Continue reading Is the ‘Startup Disrupting Big Brands’ Narrative Actually Bullsh*t?

How to Make a Facebook Messenger Bot with Zero Code: A Step-by-Step Tutorial

As a so-so programmer, I recently looked up how to create a Facebook messenger bot that could automatically share new posts from my blog (as an alternative to someone subscribing via email or RSS). Normally, if I can find a suitable Github library or clear enough tutorial, and the app isn't too complicated, I can … Continue reading How to Make a Facebook Messenger Bot with Zero Code: A Step-by-Step Tutorial

The Best Product Marketing Advice I Can Give You

Two of my favorite books on communication are Luke Sullivan's "Hey Whipple Squeeze This - A Guide to Creating Great Ads" and Al Ries's "Positioning: The Battle for Your Mind." Although I describe them as "communications" books, they're really advertising books. Or rather, books that study communication through the lens of advertising. I'll come back to why this … Continue reading The Best Product Marketing Advice I Can Give You

Why I Think Zuckerberg is Trying to Kill Influencer Marketing

I have a new theory -- call it a prediction -- about the future of influencer marketing. Recently, Instagram has been meeting with some of its latest advertisers and media partners to council them on the social platform's latest algorithm update -- a transition that will rank newsfeed content by relevance, rather than chronology, similar to its parent … Continue reading Why I Think Zuckerberg is Trying to Kill Influencer Marketing

Why You’ll Never Measure Marketing ROI Correctly (and That’s Perfectly OK)

Today, our brand is everywhere — on mobile, across social media and messaging apps, and even exposed to new mediums like connected devices and virtual reality (VR). Marketing remains the same mix of math and magic we know and love, but the ways marketing is executed day-to-day has changed profoundly. Our work has gotten a … Continue reading Why You’ll Never Measure Marketing ROI Correctly (and That’s Perfectly OK)