Product strategy is usually hard. Product-market fit is elusive, organizations are complicated, competitors move fast, and culture and technology evolve constantly, forcing strategists to continuously test and refine their work to stay ahead and eke out advantages. But every once and a while though, a startup comes along that nails product strategy with beautiful, pristine simplicity. … Continue reading The Simple $100 Million Dollar Product Strategy
I joined a growth roundtable at First Round Capital last week, which included trategyome really sharp thinkers like Gina Gotthilf from Duolingo and Ashley Berman from Birchbox. It ended up being an enjoyable and illuminating conversation about growth strategy, acquisition and retention tactics, and org design. While it was a closed session -- so I can't share … Continue reading How to Build a Growth Team: Lessons From the Front Lines
I hear it all the time, from coffee shops and co-working spaces to the office hallways of the world's largest companies. The excitement, anxiety, even mythology of startup brand and business model "disruption." Because it's happening all around us and it's inevitable, right? Pick an industry, any industry, and surely it's about to be unbundled … Continue reading Is the ‘Startup Disrupting Big Brands’ Narrative Actually Bullsh*t?
There isn’t much to do in Maspeth, NY on a weekday afternoon. Nestled next to an expressway on the outer Brooklyn-Queens border, Maspeth’s defining feature is its warehouse district — a collection of gritty, similar-looking buildings next to a small creek and set of train tracks. At peak mid-summer heat, with temperatures north of 90F, Maspeth … Continue reading The End of the Org Chart
I've interviewed well over 100+ (maybe 200+) job candidates over the past several years, for marketing, sales, engineering, and design roles at my startup, and wanted to share some general principles and advice for younger professionals and first-time job seekers with limited experience looking to "break into tech" and land their dream gig. I definitely … Continue reading Why the Startup You Want to Work at Skipped Your Resume (and Hired Someone Else)
[The following is an excerpt from my essay "Time Management for Startups: Quantify, Prioritize, and Automate" that originally appeared on Sixteen Ventures. To read the article in its entirety, including Lincoln Murphy's forward, conclusion and other productivity recommendations, please go here.] Whenever I write a guest post or article, I start by brainstorming how I … Continue reading Managing A Startup’s Most Valuable Resource: Time
A common question I see asked a lot by first-time startup founders and marketers on sites like Quora and Reddit Startups is "How do I drive more traffic to my startup's new website or landing page?" When you don't have an active user base, any backlinks, or a marketing budget to run paid ads, generating … Continue reading Growth Hacks: Website Traffic Generation Tips
Yesterday, the Wall Street Journal reported marketing software company Hubspot has started IPO discussions with Morgan Stanley after achieving 50% year-over-year revenue growth in 2013 to $77 million. As most already know, Hubspot’s central offering is a suite of software that helps companies manage their inbound marketing, a strategy focused on creating quality content to … Continue reading What Hubspot’s IPO Announcement Says About the Future of Marketing
Growth hacking is currently going through a turbulent adolescence. After being thrust into the public spotlight by opportunistic media pundits and loosely-correlated startup success stories, the innovation community has struggled to define and defend growth hacking as a practice or designation with substance. To borrow from a thoughtful, recent article by Lincoln Murphy, the growth hacker … Continue reading The Five Pillars of Growth Hacking
Jelly, Twitter co-founder Biz Stone's new mobile startup, is pretty fascinating. For context, Jelly is a social question app based on mobile photos, placing it at the intersection of Q&A (Quora), local, real-time information (Foursquare), short-form visual content (Snapchat, Instagram, Twitter) and ephemeral, person-to-person swipe-based interaction (Tinder). Creating a visual layer (interlaced with conversation) over … Continue reading What Can We Expect from Jelly?