social media Archives - Brooklyn Marketing, Communications, Sustainability & ESG Strategy Consultant

September 21, 2017 chrisbolman Growth Strategy, Marketing Strategy, Social Media Strategy

How to Make a Facebook Messenger Bot with Zero Code: A Step-by-Step Tutorial

As a so-so programmer, I recently looked up how to create a Facebook messenger bot that could automatically share new posts from my blog (as an alternative to someone subscribing via email or RSS). Normally, if I can find a suitable Github library or clear enough tutorial, and the app isn't too complicated, I can … Continue reading How to Make a Facebook Messenger Bot with Zero Code: A Step-by-Step Tutorial

March 30, 2016October 8, 2017 chrisbolman Content Marketing, Marketing Strategy, Social Media Strategy, Trends

Why I Think Zuckerberg is Trying to Kill Influencer Marketing

I have a new theory -- call it a prediction -- about the future of influencer marketing. Recently, Instagram has been meeting with some of its latest advertisers and media partners to council them on the social platform's latest algorithm update -- a transition that will rank newsfeed content by relevance, rather than chronology, similar to its parent … Continue reading Why I Think Zuckerberg is Trying to Kill Influencer Marketing

April 2, 2015October 19, 2017 chrisbolman Marketing Strategy, Social Media Strategy, Trends

The Year Social Media Moves Beyond Social

Social is entering a new era in the history of its communications potential. In doing so, ‘social media’ companies like Facebook and LinkedIn are briskly redefining their identities, business models and the boundaries they are able to connect people — or brands to people — within. All told, 2015 looks more and more like the year … Continue reading The Year Social Media Moves Beyond Social