I have a new theory -- call it a prediction -- about the future of influencer marketing. Recently, Instagram has been meeting with some of its latest advertisers and media partners to council them on the social platform's latest algorithm update -- a transition that will rank newsfeed content by relevance, rather than chronology, similar to its parent … Continue reading Why I Think Zuckerberg is Trying to Kill Influencer Marketing
Content is the atomic unit of marketing — the currency of how to get attention (when done well). But simply “creating content” without a thoughtful vision is a lot like writing individual book pages for readers expecting a story. So what are the atomic units of a content strategy that will focus and sharpen your … Continue reading The 11 Essential Elements of a Content Marketing Strategy
The average person now consumes twelve hours of media, checks their phone close to 110 times and sees an estimated 5,000 marketing messages each day. When most of us also regularly put in 8+ hours on the job, it’s no wonder our collective attention span is more taxed than ever. Data overwhelmingly confirms it too. … Continue reading How to Win Anyone’s Attention
There's no question content marketing is evolving rapidly. In 2009, content marketing meant blogging and writing SEO articles for your website. Fast forward five years, and content marketing is simultaneously both more omnipresent and more challenging to concretely define. If a brand's presences across social, mobile and web are defined by the reach and discoverability … Continue reading Defining Content Marketing in 2014
Jelly, Twitter co-founder Biz Stone's new mobile startup, is pretty fascinating. For context, Jelly is a social question app based on mobile photos, placing it at the intersection of Q&A (Quora), local, real-time information (Foursquare), short-form visual content (Snapchat, Instagram, Twitter) and ephemeral, person-to-person swipe-based interaction (Tinder). Creating a visual layer (interlaced with conversation) over … Continue reading What Can We Expect from Jelly?