Is the ‘Startup Disrupting Big Brands’ Narrative Actually Bullsh*t?

I hear it all the time, from coffee shops and co-working spaces to the office hallways of the world's largest companies. The excitement, anxiety, even mythology of startup brand and business model "disruption." Because it's happening all around us and it's inevitable, right? Pick an industry, any industry, and surely it's about to be unbundled … Continue reading Is the ‘Startup Disrupting Big Brands’ Narrative Actually Bullsh*t?