I happened to be on Quora the other night and noticed a poster asking the question: "What's the best way to learn strategy?" I thought it was a cool (and somewhat daunting) question, so I chimed in and wanted to share my answer here. It also occurred to me that learning strategic thinking has two … Continue reading How to Learn Strategy (When Everything is Strategic)
Hi, welcome, and yes, I realize the title of this is a bit heavy-handed. While it would be inaccurate and egotistical of me to claim this is any sort of authoritative piece on strategy (if such a thing can even be written), my goal here is to pull together a comprehensive, actionable view of strategy, … Continue reading Strategy: How to Develop, Structure and Shape a Winning System
In 2010, on a trip to Beijing, China, Mike Duke did what 100 million other people around the world do each week: he stepped into a Walmart to go shopping. But Duke wasn't just a typical customer, he was also the company's CEO. Walking through the store's isles looking at products, Duke noticed something interesting about the bananas. … Continue reading The Price of Bananas in China
Social is entering a new era in the history of its communications potential. In doing so, ‘social media’ companies like Facebook and LinkedIn are briskly redefining their identities, business models and the boundaries they are able to connect people — or brands to people — within. All told, 2015 looks more and more like the year … Continue reading The Year Social Media Moves Beyond Social
[This post originally appeared on the Percolate Content Marketing Blog] Over the summer of 2013, David Byttow, a former Google software developer, started building a mobile app to solve a problem he had. Byttow noticed he and the engineers he worked with were bad at giving each other feedback, and he wanted a way they … Continue reading Does Honesty Create Better Marketing?