This essay originally appeared on Percolate. Brands want to be chosen by customers, and marketing as a discipline is aimed at increasing that likelihood. As a growing body of academic research shows, almost all customer purchases are at least partially memory-based. This means a critical priority in marketing and advertising is creating and reinforcing positive brand … Continue reading How to Build a Brand the World Will Remember Tomorrow
[This post originally appeared on the Percolate Content Marketing Blog] Over the summer of 2013, David Byttow, a former Google software developer, started building a mobile app to solve a problem he had. Byttow noticed he and the engineers he worked with were bad at giving each other feedback, and he wanted a way they … Continue reading Does Honesty Create Better Marketing?