Influencer Marketing Strategy in the Era of Instagram, the FTC and Trump

There's a window of opportunity that exists today in influencer marketing that won't last long. Instagram organic reach will continue to fall. The Federal Trade Commission (FTC) will increasingly crack down on influencers who don't properly disclose brand affiliations and sponsorships. Influencers are increasingly acting as cause marketers, activists, and political protestors. And the tactic … Continue reading Influencer Marketing Strategy in the Era of Instagram, the FTC and Trump