I regularly consult and advise companies of all sizes on strategy, digital marketing, customer acquisition growth, and how to organize people, technology, and processes in ways that help them move faster and set themselves apart from the competition. Some of my specific areas of expertise include:
Growth, marketing and digital strategy. From market / customer research and segmentation, product development and positioning, and go-to-market planning through campaign / channel strategy and prioritization, I help startups, brands, and agencies chart an actionable course to grow and win market share.
Marketing operations. Whether it’s strategic workflow planning or tactical training and playbook development, I help marketing organizations design agile, adaptive and scalable operating practices in areas like customer lifecycle management, lead routing, data enrichment, channel marketing, analytics reporting, asset management and other core process areas.
Marketing technology. As a marketing technology purchaser, integrator, and engineer, I’ve personally built and advised on marketing technology stacks designed to:
- Increase, manage and route customer acquisition and lead flow
- Improve omnichannel or multi-channel visibility and collaboration
- Connect disparate systems like CRM, marketing automation, CMS, DAMs, analytics and business intelligence (BI) tools, and data warehouses
- Support data consistency, privacy, integrity and access by analytics and data science teams
Org design, hiring and team-building. I’ve built marketing and growth departments from the ground up, led teams and hired candidates across a diverse set of backgrounds, specialties, skills sets and geographies. I know what it takes to recruit, manage and inspire agile, high-performing teams.
My practice is based in New York City and Brooklyn, NY, with regular travel to San Francisco, Boston, London and other cities as needed.
If it sounds like I could be helpful for your next initiative, product launch or strategy development session, please introduce yourself using the form below to schedule an assessment and discovery call (or meeting).