The Year Social Media Moves Beyond Social

Social is entering a new era in the history of its communications potential. In doing so, ‘social media’ companies like Facebook and LinkedIn are briskly redefining their identities, business models and the boundaries they are able to connect people — or brands to people — within. All told, 2015 looks more and more like the year … Continue reading The Year Social Media Moves Beyond Social

Defining Content Marketing in 2014

There's no question content marketing is evolving rapidly. In 2009, content marketing meant blogging and writing SEO articles for your website. Fast forward five years, and content marketing is simultaneously both more omnipresent and more challenging to concretely define.  If a brand's presences across social, mobile and web are defined by the reach and discoverability … Continue reading Defining Content Marketing in 2014