I have a new theory -- call it a prediction -- about the future of influencer marketing. Recently, Instagram has been meeting with some of its latest advertisers and media partners to council them on the social platform's latest algorithm update -- a transition that will rank newsfeed content by relevance, rather than chronology, similar to its parent … Continue reading Why I Think Zuckerberg is Trying to Kill Influencer Marketing
Social is entering a new era in the history of its communications potential. In doing so, ‘social media’ companies like Facebook and LinkedIn are briskly redefining their identities, business models and the boundaries they are able to connect people — or brands to people — within. All told, 2015 looks more and more like the year … Continue reading The Year Social Media Moves Beyond Social
[This post originally appeared on the Percolate Content Marketing Blog] Over the summer of 2013, David Byttow, a former Google software developer, started building a mobile app to solve a problem he had. Byttow noticed he and the engineers he worked with were bad at giving each other feedback, and he wanted a way they … Continue reading Does Honesty Create Better Marketing?
There's no question content marketing is evolving rapidly. In 2009, content marketing meant blogging and writing SEO articles for your website. Fast forward five years, and content marketing is simultaneously both more omnipresent and more challenging to concretely define. If a brand's presences across social, mobile and web are defined by the reach and discoverability … Continue reading Defining Content Marketing in 2014
Jelly, Twitter co-founder Biz Stone's new mobile startup, is pretty fascinating. For context, Jelly is a social question app based on mobile photos, placing it at the intersection of Q&A (Quora), local, real-time information (Foursquare), short-form visual content (Snapchat, Instagram, Twitter) and ephemeral, person-to-person swipe-based interaction (Tinder). Creating a visual layer (interlaced with conversation) over … Continue reading What Can We Expect from Jelly?