As mobile devices and borderless technology networks like Facebook, Google, and Tencent increasingly connect billions of people around the world, everything about the pace, profile, and application of modern media is changing. The new mobile customer has arrived, and she is forcing companies to rethink the tools and systems they use to reach consumers and … Continue reading Can Your Mobile Customers Afford to Watch Your Ads?
Social is entering a new era in the history of its communications potential. In doing so, ‘social media’ companies like Facebook and LinkedIn are briskly redefining their identities, business models and the boundaries they are able to connect people — or brands to people — within. All told, 2015 looks more and more like the year … Continue reading The Year Social Media Moves Beyond Social
The average person now consumes twelve hours of media, checks their phone close to 110 times and sees an estimated 5,000 marketing messages each day. When most of us also regularly put in 8+ hours on the job, it’s no wonder our collective attention span is more taxed than ever. Data overwhelmingly confirms it too. … Continue reading How to Win Anyone’s Attention
[This post originally appeared on the Percolate Content Marketing Blog] Over the summer of 2013, David Byttow, a former Google software developer, started building a mobile app to solve a problem he had. Byttow noticed he and the engineers he worked with were bad at giving each other feedback, and he wanted a way they … Continue reading Does Honesty Create Better Marketing?
Yesterday, the Wall Street Journal reported marketing software company Hubspot has started IPO discussions with Morgan Stanley after achieving 50% year-over-year revenue growth in 2013 to $77 million. As most already know, Hubspot’s central offering is a suite of software that helps companies manage their inbound marketing, a strategy focused on creating quality content to … Continue reading What Hubspot’s IPO Announcement Says About the Future of Marketing
Last year, I launched a social marketing automation app that's quietly grown to become what I now believe to be the largest third-party "Twitter advertising" platform - I use that term loosely - on the web. To give you a sense of scale, it's actively generating millions of impressions and hundreds of thousands of engagement events (follows, … Continue reading Understanding Twitter Engagement: The Anatomy of 100,000 Followers
There's no question content marketing is evolving rapidly. In 2009, content marketing meant blogging and writing SEO articles for your website. Fast forward five years, and content marketing is simultaneously both more omnipresent and more challenging to concretely define. If a brand's presences across social, mobile and web are defined by the reach and discoverability … Continue reading Defining Content Marketing in 2014
At copley. Runners offering each other jackets to keep warm. Even in heartbreak there is good in people. — Megan Johnson (@megansarahj) April 15, 2013 Today’s ugly, tragic Boston Marathon bombing felt as raw and visceral as the grizzly Newtown, CT school shooting or any other recent rip through our collective sense of safety, priority, and … Continue reading The Speed of Social Media in Tragedy