What Hubspot’s IPO Announcement Says About the Future of Marketing

Yesterday, the Wall Street Journal reported marketing software company Hubspot has started IPO discussions with Morgan Stanley after achieving 50% year-over-year revenue growth in 2013 to $77 million. As most already know, Hubspot’s central offering is a suite of software that helps companies manage their inbound marketing, a strategy focused on creating quality content to … Continue reading What Hubspot’s IPO Announcement Says About the Future of Marketing

Understanding Twitter Engagement: The Anatomy of 100,000 Followers

Last year, I launched a social marketing automation app that's quietly grown to become what I now believe to be the largest third-party "Twitter advertising" platform - I use that term loosely - on the web. To give you a sense of scale, it's actively generating millions of impressions and hundreds of thousands of engagement events (follows, … Continue reading Understanding Twitter Engagement: The Anatomy of 100,000 Followers

Defining Content Marketing in 2014

There's no question content marketing is evolving rapidly. In 2009, content marketing meant blogging and writing SEO articles for your website. Fast forward five years, and content marketing is simultaneously both more omnipresent and more challenging to concretely define.  If a brand's presences across social, mobile and web are defined by the reach and discoverability … Continue reading Defining Content Marketing in 2014

The Speed of Social Media in Tragedy

At copley. Runners offering each other jackets to keep warm. Even in heartbreak there is good in people. — Megan Johnson (@megansarahj) April 15, 2013 Today’s ugly, tragic Boston Marathon bombing felt as raw and visceral as the grizzly Newtown, CT school shooting or any other recent rip through our collective sense of safety, priority, and … Continue reading The Speed of Social Media in Tragedy