Two of my favorite books on communication are Luke Sullivan's "Hey Whipple Squeeze This - A Guide to Creating Great Ads" and Al Ries's "Positioning: The Battle for Your Mind." Although I describe them as "communications" books, they're really advertising books. Or rather, books that study communication through the lens of advertising. I'll come back to why this … Continue reading The Best Product Marketing Advice I Can Give You
Quibb: The 10 Right Ways to Launch a Modern App
Quibb is a startup-centric web community for reading and sharing links, created at a time when the last thing the internet needs is another place to read and share startup links. Or, rather, you might think that, right up until the point where it becomes clear that Quibb got its launch strategy exactly right. Unwilling to … Continue reading Quibb: The 10 Right Ways to Launch a Modern App