Social is entering a new era in the history of its communications potential. In doing so, ‘social media’ companies like Facebook and LinkedIn are briskly redefining their identities, business models and the boundaries they are able to connect people — or brands to people — within. All told, 2015 looks more and more like the year … Continue reading The Year Social Media Moves Beyond Social
How the Human Brain Experiences Your Brand
This article originally appeared on the Percolate Blog. The best brands are built to last a lifetime. GE’s existed for over 118 years, IBM recently celebrated it’s 103rd birthday and even innovative Apple is steadily approaching 40. But while the best brands are complex, multi-dimensional and designed for longevity, a brand’s visual identity — its logo, … Continue reading How the Human Brain Experiences Your Brand
How to Win Anyone’s Attention
The average person now consumes twelve hours of media, checks their phone close to 110 times and sees an estimated 5,000 marketing messages each day. When most of us also regularly put in 8+ hours on the job, it’s no wonder our collective attention span is more taxed than ever. Data overwhelmingly confirms it too. … Continue reading How to Win Anyone’s Attention
Does Honesty Create Better Marketing?
[This post originally appeared on the Percolate Content Marketing Blog] Over the summer of 2013, David Byttow, a former Google software developer, started building a mobile app to solve a problem he had. Byttow noticed he and the engineers he worked with were bad at giving each other feedback, and he wanted a way they … Continue reading Does Honesty Create Better Marketing?
What Hubspot’s IPO Announcement Says About the Future of Marketing
Yesterday, the Wall Street Journal reported marketing software company Hubspot has started IPO discussions with Morgan Stanley after achieving 50% year-over-year revenue growth in 2013 to $77 million. As most already know, Hubspot’s central offering is a suite of software that helps companies manage their inbound marketing, a strategy focused on creating quality content to … Continue reading What Hubspot’s IPO Announcement Says About the Future of Marketing
The Five Pillars of Growth Hacking
Growth hacking is currently going through a turbulent adolescence. After being thrust into the public spotlight by opportunistic media pundits and loosely-correlated startup success stories, the innovation community has struggled to define and defend growth hacking as a practice or designation with substance. To borrow from a thoughtful, recent article by Lincoln Murphy, the growth hacker … Continue reading The Five Pillars of Growth Hacking
Defining Content Marketing in 2014
There's no question content marketing is evolving rapidly. In 2009, content marketing meant blogging and writing SEO articles for your website. Fast forward five years, and content marketing is simultaneously both more omnipresent and more challenging to concretely define. If a brand's presences across social, mobile and web are defined by the reach and discoverability … Continue reading Defining Content Marketing in 2014
5 Customer Acquisition Lessons for Enterprise Startups
As a one year old social video advertising tech startup, our core target customer base is medium-to-large brands, agencies and media companies. In a lot of ways, we’re selling enterprise software products and video content marketing services. It’s been a blast so far, but at the same time we’ve definitely learned a few lessons over the past … Continue reading 5 Customer Acquisition Lessons for Enterprise Startups