How the Human Brain Experiences Your Brand

This article originally appeared on the Percolate Blog. The best brands are built to last a lifetime. GE’s existed for over 118 years, IBM recently celebrated it’s 103rd birthday and even innovative Apple is steadily approaching 40. But while the best brands are complex, multi-dimensional and designed for longevity, a brand’s visual identity — its logo, … Continue reading How the Human Brain Experiences Your Brand

What Hubspot’s IPO Announcement Says About the Future of Marketing

Yesterday, the Wall Street Journal reported marketing software company Hubspot has started IPO discussions with Morgan Stanley after achieving 50% year-over-year revenue growth in 2013 to $77 million. As most already know, Hubspot’s central offering is a suite of software that helps companies manage their inbound marketing, a strategy focused on creating quality content to … Continue reading What Hubspot’s IPO Announcement Says About the Future of Marketing

The Five Pillars of Growth Hacking

Growth hacking is currently going through a turbulent adolescence. After being thrust into the public spotlight by opportunistic media pundits and loosely-correlated startup success stories, the innovation community has struggled to define and defend growth hacking as a practice or designation with substance.  To borrow from a thoughtful, recent article by Lincoln Murphy, the growth hacker … Continue reading The Five Pillars of Growth Hacking

Defining Content Marketing in 2014

There's no question content marketing is evolving rapidly. In 2009, content marketing meant blogging and writing SEO articles for your website. Fast forward five years, and content marketing is simultaneously both more omnipresent and more challenging to concretely define.  If a brand's presences across social, mobile and web are defined by the reach and discoverability … Continue reading Defining Content Marketing in 2014

5 Customer Acquisition Lessons for Enterprise Startups

As a one year old social video advertising tech startup, our core target customer base is medium-to-large brands, agencies and media companies. In a lot of ways, we’re selling enterprise software products and video content marketing services. It’s been a blast so far, but at the same time we’ve definitely learned a few lessons over the past … Continue reading 5 Customer Acquisition Lessons for Enterprise Startups