chrisbolman Growth Strategy, Startups

How I Got My Startup Profitable in 6 Weeks

My previous startup had a sales cycle problem. We sold an enterprise product targeted at agencies and big consumer brands, and — while we could clearly articulate benefits — we could only point to an opaque, fuzzy ROI for the buyer during the sales process. As a result, our sales cycle could stretch for months (including *delightful* hurdles like vendor … Continue reading How I Got My Startup Profitable in 6 Weeks

chrisbolman Growth Strategy, Product Management, Startups

Quibb: The 10 Right Ways to Launch a Modern App

Quibb is a startup-centric web community for reading and sharing links, created at a time when the last thing the internet needs is another place to read and share startup links. Or, rather, you might think that, right up until the point where it becomes clear that Quibb got its launch strategy exactly right. Unwilling to … Continue reading Quibb: The 10 Right Ways to Launch a Modern App

chrisbolman Social Media Strategy, Trends

The Speed of Social Media in Tragedy

At copley. Runners offering each other jackets to keep warm. Even in heartbreak there is good in people. — Megan Johnson (@megansarahj) April 15, 2013 Today’s ugly, tragic Boston Marathon bombing felt as raw and visceral as the grizzly Newtown, CT school shooting or any other recent rip through our collective sense of safety, priority, and … Continue reading The Speed of Social Media in Tragedy

chrisbolman Marketing Strategy

5 Customer Acquisition Lessons for Enterprise Startups

As a one year old social video advertising tech startup, our core target customer base is medium-to-large brands, agencies and media companies. In a lot of ways, we’re selling enterprise software products and video content marketing services. It’s been a blast so far, but at the same time we’ve definitely learned a few lessons over the past … Continue reading 5 Customer Acquisition Lessons for Enterprise Startups